DETERMINANTS OF EMPLOYEE ENGAGEMENT IN BROADCAST MEDIA ORGANIZATIONS IN LAGOS, NIGERIA

Abstract

Employee engagement has been described as one of the most important metrics for 21st century organizational performance. This study identified the determinants of employee engagement in broadcast media organisations in Lagos, Nigeria. Survey research design was adopted, and purposive sampling method was used to select two (2) public and two (2) private radio and television stations in the study area. Three hundred and thirty-eight (338) employees were sampled and data was gathered with the aid of structured questionnaire. Weighted Mean Score (WMS) was used to identify the determinants of employee engagement while Rank Order was used to determine the strength of each determinant. Findings revealed that opportunity for career development, training and development, competent leadership, designated responsibilities, role clarity, work environment, welfare packages, and competitive compensation, are the determinants of employee engagement in the selected organizations, with opportunity for career development and training and development being the strongest determinants. The study recommended that the broadcast media organisations should leverage on the strength of the determinants to engender greater employee engagement for improved performance.